Customers today expect businesses to cater to their demands for speed and convenience, personalization, and a quality user experience. This holds true whether interactions happen on mobile devices, websites, social media apps, or somewhere else entirely.
However, building a cohesive digital experience that meets those demands isn’t always an easy task, particularly for B2B publishing platforms as technology requirements continue to change and new customer channels are being unlocked faster than ever.
Whether it's news platforms, information & data services, or research & analytics services, they always need to deliver a high volume of data, content, and asset types. In addition to managing and processing all of those information, there's the challenge of putting them in the right place and catering to the interests of readers. The reality is that 67% of users expect companies to understand and be able to address their changing needs during disruptive times.
The ebook focuses on the challenges B2B publishing platforms face in the composable era, since it is increasingly challenging for them to remain domain expertise while delivering immediate information and maintaining subscribers' interest.
We’ll explain what being a composable enterprise is all about and show how you can adapt your business to achieve composability and reach customer expectations.